Millennial Parents Opps: GoGo squeeZ partners with creative shop on new campaign (Score 47)

Materne subsidiary GoGo squeeZ just launched a campaign from its creative partner, 305 Worldwide. The push is called "SqueeZ Out Their Best," and the messaging is meant to educate consumers on nutrition, mental health and physical play. It will be supported across CTV, digital, audio, grassroots activations and social media. I am not sure if GoGo's relationship with 305 Worldwide is permanent or project-based.

Per Pathmatics, GoGo earned 289.2m impressions YTD through Facebook ads (60%), Instagram ads (25%) and desktop video ads (15%). It placed 100% of these ads directly onto sites such as,,, and It spent approximately $2.6m on digital display ads YTD, a huge jump from $365.4k spent in this channel during the same time period of 2021. Full-year spend equaled $2.5m in 2020 and $2.4m in 2021. 

According to iSpot, GoGo spent $2.2k on national TV ads YTD during College Lacrosse and Women's College Lacrosse. I believe this is the first time the brand has utilized this channel. 

Sellers-- GoGo mainly targets millennial parents through digital display ads. It has been aggressively ramping digital spend up so far into 2022. It also started investing in national TV ads earlier this year. I expect spend to continue rising, considering it just launched a campaign. GoGo also invests in radio and OOH ads, per Kantar. Sellers should get in touch soon to offer last-minute campaign ad space. 

Agency & martech readers-- To the best of my knowledge, GoGo also works with Allison+Partners on PR with Horizon Media providing digital and media planning services. Our researchers are working to confirm whether the relationship with 305 Worldwide is long-term or project-based. You may be able to pick up some of this brand's business, so reach out for more information.