Healthcare Opps: MobileSmith taps first CMO since 2017 (Score 50)
Effective April 2022, Christine Havlin became the CMO at MobileSmith. She has spent the past several years as the founder and consultant of Springboard Product Solutions, through which she consulted for small healthcare businesses. MobileSmith hasn't had a CMO since Skip Graham departed in 2017, but CEO Chris Caramanico specified that the company needs more marketing now that the company is starting to focus more on increasing its platform's clinical functionality. Initially, Havlin will work to develop and implement marketing strategies and improve user experience. CMO hires often lead to changes in strategy, so keep MobileSmith on your radar for shifts in its spending and/or agency roster.
This hire comes not long after CEO Caramanico himself joined the company. MobileSmith appointed Caramanico as CEO in January 2022 after he had served as EVP at Wellworks For You.
This company targets healthcare providers in search of ways to improve their patient experience and technology. Thus, I suggest sellers contact sooner rather than later to offer high-ROI B2B strategies. We will likely see more spend data for MobileSmith as it continues ramping its marketing back up.
Agency & martech readers - Newly hired CMOs often conduct agency reviews, and Havlin's chances of doing so are especially high because of MobileSmith's reinvigorated marketing initiatives. Get in touch soon to be top-of-mind.