Restaurant Opps: Mina Group taps new CMO (Score 57)

Mina Group named Leah Smith as SVP and CMO, effective April 2022. Smith joined from Exer Urgent Care, where she served as CBO, and she brought restaurant expertise from lead marketing roles at Veggie Grill and Patina Restaurant Group. Smith seems to be Mina's first CMO since February 2020, when former CMO Jake Wall departed.

Mina group owns restaurants around the world; these restaurants include Bardot, Bourbon Pub, Bourbon Steak, Estiatorio Ornos, Mother Tongue, Mina Family Kitchen, International Smoke, Michael Mina, Mina Brasserie, Mina's Fish House, Pabu, Strip Steak, The Bungalow Kitchen, The Handle Bar and Wit & Wisdom. I expect Mina primarily promotes these restaurants locally. To offer more relevant localized ad space, view locations here.

Agency & martech readers - As you know, newly hired CMOs often conduct agency reviews. Reach out sooner rather than later to be top-of-mind.