Campaign Imminent: Boss Fight acquired by Netflix (Score 47)
Game development studio Boss Fight (BF) was recently acquired by Netflix. BF's team will continue operating out of their current studios, so keep the brand on your radar.
This is the latest of Netflix's efforts to push toward gaming, and it's the company's third acquisition of a gaming company. Netflix is reportedly hoping to offer ad-free games as part of members' subscriptions.
Neither iSpot nor Pathmatics currently shows recent spend data for BF, but I expect Netflix to advertise its games heavily. And we all know what a big spender Netflix is.
Agency & martech readers - Netflix's current roster wcould work with BF, but the brand may seek its own external agency partners.