Campaign Imminent: e-GMAT taps first-ever CMO to support brand launch (Score 72)

One of the co-founders of online education company e-GMAT, Rajat Sadana, stepped up as its first CMO earlier this year to support its expansion into the US. The company will likely start investing more heavily in advertising as it continues pursuing growth, so keep it on your radar.

According to Adbeat, e-GMAT has spent roughly $501.6k on digital display, already 82% of the roughly $611.6k it spent in all of 2021. So far this year, most of the company's spend has gone toward YouTube videos (94%).

e-GMAT's online service helps people get higher GMAT scores and secure scholarships. Thus, it primarily targets millennials and Gen-X looking to go to grad school.

Agency & martech readers - The company may also seek new agency partners as it continues building brand awareness in the US, especially considering the CMO appointment, so ge in touch soon to see what support e-GMAT might need. Emerging brands often seek PR assistance to build brand awareness before looking to outsource other work such as creative and/or media.