Real Estate Opps: Bright MLS taps new CMO (Score 65)
Bright MLS (BMLS), a relatively young real estate service, named Amit Kulkarni as its new CMO, effective March 2020. Kulkarni joined from Realtor.com, where he served as brand and creative VP; during his tenure in this role, he reportedly grew its site audience from 12m monthly unique users to over 100m. Now, Kulkarni leads BMLS's marketing and brand strategies. He replaces John Heithaus, who had stepped into the role of the company's chief marketing and consultant in 2010.
Neither iSpot nor Pathmatics yet reflects spend for this company, but that may change as it continues pursuing growth. It likely invests in localized ad space; its services operate throughout the Mid-Atlantic.
Agency & martech readers - Of course, this CMO hire could lead to agency reviews. Get in touch soon to be top-of-mind. Those able to offer PR services that can build brand awareness may have an advantage.