Gen-Z, Millennial Opps: Clown Shoes Brewing features refreshed packaging in new campaign

Clown Shoes Brewing (CSB) has traditionally used comic art label to attract attention, but now the brand has redesigned its cans. It is still using art, but the art is less prominent so that the brand might be more recognizable. Work promoting the new packaging is centered around social and digital media, so sellers should get in touch sooner rather than later to secure last-minute ad dollars. 

I briefly mentioned that CSB is relying on social and digital channels; to support these efforts even more, the brand named Greer Brodie-Hall as digital marketing specialist earlier in February 2022.

CSB used to target men aged 21-40, but women are starting to show more interest in the brand as well. Ages 21-40 means a wide target demographic of Gen-Z, millennials and Gen-X. However, if CSB is largely using social and digital right now, its target demographic probably skews younger.

Agency & martech readers - Parent company Massachusetts Bay Brewing doesn't show major signs of upcoming reviews right now, but you may have a shot at future project-based work.