Female Gen-Z, Millennial Digital Opps: Ballet Beautiful retains PR AOR (Score 16)

Ballet Beautiful (BB) announced it is retaining Rubenstein Associates as its PR AOR. The company is focused on brand development and bolstering its digital footprint, which it believes Rubenstein can help it achieve. BB was founded by professional ballerina Mary Helen Bowers in 2010. It offers ballet-inspired workout classes and apparel. 

According to Pathmatics, BB earned 959k impressions YTD through Facebook ads (97%) and desktop display ads (3%). It placed the majority (97%) of these ads site direct onto facebook.com. It placed the remainder (3%) indirectly through Google AdX+AdSense onto sites such as yahoo.com, spanishdict.com and seattletimes.com. It spent approximately $8.1k on digital display ads YTD, just 6% of the $130.4k spent in this channel during the same time period of 2021. Full-year spend jumped 92% from $84.6k in 2020 to $162.3k in 2021. 

Sellers-- BB mainly targets Gen-Z and millennial women through digital display ads. The company increased spend in 2021, but YTD spend is down significantly compared to what it spend during the same time period of 2021. Start contacting BB to see if you can offer ad space. 

Agency & martech readers-- To the best of my knowledge, PR AOR Rubenstein is the only agency that BB currently works with. You can try reaching out to see if it needs any more assistance. I advise offering creative or digital marketing assistance. 

**We are still confirming contact info for this company, but wanted to keep you in the loop. We will update as we learn more**