Male Gen-Z, Millennial Opps: The U.S. Ski & Snowboard Association hires CMO (Score 53)

U.S. Ski & Snowboard Association (USSSA) named Guy Slattery CMO in February 2022. Slattery brings CMO experience from his time leading marketing for VICE Media. In his new role, Slattery will responsible for all marketing and brand strategy for the US Ski Team, US Snowboard Team and the US Freeski Team. He will manage all communications, social media, influencer relations, content development, events and creative services. Slattery will report to the new president and CEO, Sophi Goldshmidt, who we told you about last year

**We are still confirming Slattery's email & will update as we know more**

Per iSpot, USSSA spent around $23k on national TV ads YTD during programming such as "Skiing," "Freestyle Skiing," "FIS Freestyle Skiing," "FIS Snowboarding." Full-year spend jumped 63% from $26.7k in 2020 to $43.4k in 2021. 

Sellers-- USSSA mainly targets Gen-Z and millennials with a male skew. It only invests in national TV ads, and it increased spend in 2021. I predict the new CMO will continue increasing spend in 2022. I would not be surprised if Slattery decided to experiment with other marketing channels either. Start contacting him to see what types of ad space you may be able to offer. 

Agency & martech readers-- As you know, new CMOs commonly outsource some of their marketing duties to an agency partner. Start reaching out to Slattery soon to be top-of-mind. I do not think you will face competition from any incumbent shops. Those of you with sports marketing experience may have an advantage.