Connecticut Office of Tourism debuts winter campaign (Score 18)
Connecticut Office of Tourism (COT) kicked off its "The State I'm In" campaign in December 2021. It is set ro run through March 31, 2022, and will be supported by two TV spots that will air during popular events like New Year's Eve specials, the Super Bowl and the Academy Awards. It will also be supported by OOH and social media ads. COT reportedly plans on spending about $1m on this push. We told you about its fall and summer campaigns as well.
Per Pathmatics, COT earned 169.6m impressions in 2021 through Facebook ads (86%) and Instagram ads (13%). It placed 100% of these ads site direct onto facebook.com and instagram.com. It spent around $1.6m on digital display ads in 2021, more than double the $788.1k spent in this channel in 2020. Full-year spend equaled $898.5k in 2019.
Sellers-- It seems COT is primarily targeting millennials, considering it placed all of its digital ads directly onto social media sites Facebook and Instagram. It has been increasing spend and it spent more than double on advertising in 2021 than in 2020. Remember, the campaign will fun through Q1 of 2022, so you may still be able to offer last-minute ad space. Sellers should start contacting COT soon.
Agency & martech readers-- COT works with creative AOR Adams & Knight Advertising, with an in-house media team. I recommend offering digital or social media services for the best chance of picking up some of COT's business. You might also consider offering project-by-project assistance.