Millennial Media Opps: Canndescent loses CMO (Score 42)

Canndescent is already in search of a new CMO as Esther Song, who stepped into the role earlier this year, departed this month. The CA-based cannabis company likely needs additional marketing support in her absence, so keep it on your radar.

According to Pathmatics, Canndescent hasn't invested in digital ads since spending around $41k in 2019. In 2019, it earned roughly 3.2m digital impressions via desktop display (59%) and mobile display (41%) ads.

I expect the company is focused more, for now, on localized advertising; view a store near you here. National spend will hopefully pick back up once Canndescent finds a new top marketer. Sellers able to offer high-ROI strategies among millennials will have an upper hand.

Agency & martech readers - A new CMO may conduct agency reviews; contact soon to remain top-of-mind.