B2B Media Opps: Summit Hill Foods taps Media AOR (Score 22)
Without a formal review, consumer flavor product brand Summit Hill (SH) selected Curiosity as media AOR to handle all above-line media strategy, planning and buying, as well as strategic partnerships. The agency will initially focus on SH's Better Than Bouillon and Louisiana Hot Sauce brands. This shift replaces incumbent media AOR Empower.
SH tends to target companies, especially global and regional food manufacturers, restaurants and foodservice distributors. Sellers able to offer high-ROI B2B strategies will have a significant advantage.
Agency & martech readers - You may have a shot at PR and/or digital analytics work here; Blackbird NYC handles creative.