Parents Media Opps: Bestow parts ways with CMO as digital spend surges (Score 51)

Life insurance group Bestow has bestowed its top marketer upon another as Tannen Campbell departed in August 2021 for the same position at Splash Financial. Campbell joined Bestow as CMO in January 2019 and, to the best of my knowledge, hasn't yet been replaced. Of course, we will keep you updated. In Campbell's absence, the company may need additional marketing support.

Bestow did land a Series C funding round at the end of 2020; this raised $700m. Per Crunchbase, the company has earned $137.5m in funding so far.

So far this year, Bestow has spent roughly $157.7k on digital ads, already 160% more than the roughly $60.7k it spent in all of 2020, according to Pathmatics. In 2020, the company's estimated full-year spend ($60.7k) rose by 13% from that of $53.8k in 2019. Bestow has earned around 15.9m digital impressions YTD via Instagram (67%) and YouTube (33%) ads.

Right now, the company is primarily targeting younger audiences such as Gen-Z and millennial partners. I expect spend to continue climbing since the funding round grew its budget. Sellers able to offer high-ROI digital strategies should get in touch.

Agency & martech readers - Since a new CMO might review Bestow's agency roster, reach out soon to remain top-of-mind when it finds one. We are working hard to confirm whether or not the company is still working with its former creative AOR, Preacher.