Campaign Imminent: The Dali Museum taps full-service AOR

FL-based The Dali Museum (TDM) recently named Dunn&Co as its AOR. Initially, the agency will focus on assisting projects such as market assessment, audience demographic research and media creation and execution. Sellers should get in touch soon to secure last-minute ad dollars from upcoming campaigns.

So far this year, Pathmatics reports TDM has spent roughly $300 on digital ads. The museum's estimated full-year 2020 spend reached $41.6k, a huge spike from that of $2.2k in 2019. It had allocated all of its 2020 dollars before this time of the year. TDM has earned around 53.1k digital impressions YTD, 100% via Twitter ads.

The organization may return to heavier national spend with new work from its AOR, or it may be focused on advertising locally in and around FL. Sellers, contact soon to determine more specific details. TDM's reliance on Twitter ads leads me to believe the museum is especially targeting Gen-Z.

Agency & martech readers - This appointment wraps up TDM's work, so it is likely you'll only find potential project-based work here for now.