MN Zoo issues RFP for market segmentation & direct mail services

Due Date: August 9, 2021

Scope of Work: The Minnesota Zoo is soliciting proposals from qualified vendors to develop and execute marketing direct mail services for the Minnesota Zoo’s membership department. The Minnesota Zoo is seeking a collaborative relationship to drive the execution of direct mail campaigns and digital campaigns to understand its current constituent base and potential supporters in order to maintain a solid constituent support system and increase revenue. Distinct goals include advisement on best channels and campaign execution, discussion of list acquisition and priorities, improve yield from all strategies, and capitalize on market potentials for members and donors in identified northwest and western counties of the Twin Cities, while maintaining a certain market penetration in the south metro.

Contact: Melissa Warhol // melissa.warhol@state.mn.us 

RFP Information: The issuer has requested that all interested parties reach out to the noted contact to receive a copy of the complete solicitation