B2B Insurance Opps: Crawford & Company promotes CMO (Score 49)

Crawford & Company (CC) promoted Michelle Montgomery to CMO, effective June 2021. Montgomery originally joined CC in 2018 as global marketing and communications VP. Prior to that, she served as marketing communications VP of Serta Simmons Bedding. This promotion could lead to agency reviews as well as new marketing strategies. 

Sellers-- No spend information is available for this company. CC's wide variety of services appeal primarily to businesses. Sellers should start contacting the new CMO to see if you can provide ad space. CC is celebrating its 80th anniversary this year, so you might try offering ad space in case it is planning any promotional events. 

Agency & martech readers-- As far as I can tell, CC is not working with any outside agencies at this time. While promoted CMOs are much less likely to make changes than outside hires, you should still contact Montgomery to see if you can pick up any of this company's business. I recommend offering PR/communication services and to focus your pitches on helping this company build brand awareness. Those with business-to-business marketing experience may have an advantage.