Female Opps: Three Ships Beauty taps first US CMO to fuel expansion (Score 70)

Natural and affordable beauty company Three Ships named Heidianne Pillsbury as its first US CMO in July 2021. Most recently Sephora's senior marketing director and joining with over 15 years of beauty and fashion industry experience, Pillsbury will support Canada-based Three Ships's efforts to expand throughout the States.

This hire comes not long after the company raised a $986k (in US dollars - the original data is provided in Canadian dollars) seed funding round in November 2020. Crunchbase reports that this brought Three Ships's total valuation to $1.1m.

Three Ships's leaders pride themselves on the company's focus on brand transparency and natural ingredients, which set Three Ships apart from competitors. This company shares every single ingredient used in each of its products, and its website has a searchable ingredient glossary where customers can track the origins of products' ingredients, the scientific study behind them and which products use each ingredient. Most competing beauty brands focus on the ingredients their products don't include.

According to Magellan, Zazzle has aired two podcast ads within the past 12 months.

Neither iSpot, Pathmatics nor Adbeat yet report national ad spend for this company, but I expect that to change as and once it establishes a better presence in the US, especially now that it has a CMO and a larger budget. Its target demographic skews toward women. Gen-Z and millennials especially tend to appreciate values like the ones upon which Three Ships was built.

Three Ships's products are available on its website and at 500 Target stores in the US; as I briefly mentioned, readers able to aid US expansion efforts will have the best luck here. 

Agency & martech readers - Get in touch soon to aid Three Ships's next, hopefully rapid, phase of growth.