B2B Digital Opps: GSTV announces CMO hire (Score 50)

GSTV hired Steve Ochs as EVP and CMO in May 2021. Ochs comes from National CineMedia, where he served as SVP of brand marketing and creative. In his new role, Ochs will be responsible for marketing, communications, brand and strategy. Keep an eye on this company as this hire will affect its marketing strategy and agency roster. 

According to Pathmatics, GSTV earned 1.9m impressions YTD through Twitter ads placed directly onto twitter.com. It spent around $8.5k on digital display ads YTD, a 67% increase from $5.1k spent in this channel during the same time period of 2020. Full-year spend equaled $8.6k in 2020, a 43% increase from $6k in 2019. 

Sellers-- I believe GSTV mainly targets businesses like gas stations that could use its programming. As far as I can tell, the company only invests in digital display ads at this time. GSTV has been increasing spend in that channel, whcih I only expect to continue under the new CMO. The new CMO will likely utilize other channels as he builds brand awareness. Seller should contact this company to see what types of ad space you may be able to provide. 

Agency & martech readers-- Our researchers are working on confirming any possible agency relationships GSTV may have. New CMOs commonly review their company's agency roster, so start reaching out soon to be top-of-mind. I recommend offering PR/communication services and to focus your pitches on helping it build brand awareness. 

Steve Ochs
Executive Vice President & Chief Marketing Officer
steve.ochs@gstv.com