Male Media Opps: Nifty Games taps first CMO (Score 61)
Nifty Games, the quick session head-to-head mobile sports experience company, appointed Jason Covey (almost, one might say, Cove-rtly) as its first-ever CMO in June 2021. Covey joined from Hammer Creative, where he served as the marketing and business development EVP.
As far as iSpot, Pathmatics, Adbeat and Magellan are concerned, Nifty hasn't yet advertised much nationally in the US; however, this will likely change as its new CMO reviews its budget. The company's target demographic consists primarily of men, especially gamers.
Agency & martech readers - I suggest you get on this company's radar for work down the road, especially if your PR services can assist brand awareness building efforts.