Female CA, TX Opps: SusieCakes taps first digital marketing VP (Score 60)

SusieCakes (SC) appointed Kaitlin Reiss as its first digital marketing VP in June 2021. Before her most recent position as Metabolic Living's eCommerce head, Reiss was the CMO at Edible Arrangements. 

As a result of this hire, I expect SC to increase its ad spend, especially via digital channels and via localized advertising around its bakeries in CA and TX. SC's target demographic has a strong female skew.

Agency & martech readers - As you know, newly hired marketing heads often conduct agency reviews; contact soon to see what work is available here.