B2B Opps: GameSquare teams up with Dallas Cowboys, acquires NextGen

Gaming product marketplace GameSquare recently announced a multi-year gaming and e-sports partnership with the Dallas Cowboys; it also acquired online gambling services company NextGen Tech, which operates as Complexity Gaming..

Right now, GameSquare is growing via acquisition of e-sports influencer networks, pro e-sports teams and other assets and entities that serve the e-sports, gaming, sports and entertainment industries. It connects brands with e-sports communities. The Dallas Cowboys deal allows it more opportunities to advertise, so we should see new spend data for the company soon. By teaming up with the Cowboys, GameSquare is obviously keen on reaching a broader US audience.

Agency & martech readers - Nothing major points to upcoming agency reviews here, but you may have a chance at securing work if your PR services can build brand awareness.