Campaign Imminent: The Woodhouse Day Spa taps first AOR

The Woodhouse Day Spa recently appointed LRXD as its first-ever agency partner to create a full brand refresh including brand positioning, in-store visualizations and national, regional and seasonal broadcast, print and online ad campaigns. The agency's first work for Woodhouse are slotted to launch in the fall.

According to Pathmatics, the company returned to digital advertising in April 2021 after not having used the channel in 2020. Woodhouse's estimated full-year spend of 2019 reached $44.3k. So far this year, the company has spent roughly $23.5k on this channel and has earned around 9.4m digital impressions via YouTube ads.

Woodhouse tends to target women in particular, and its reliance on YouTube advertising hint a Gen-Z target demographic skew. To reach this audience even more effectively, the company may expand into additional digital channels down the road. Remember, Woodhouse also advertises regionally; view locations here. Sellers should contact as soon as possible to secure last-minute ad dollars for the upcoming campaign. It will also include broadcast and print media.

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