Financial Services Opps: USClaims selects first-ever CMO (Score 64)

FL-based financial service provider USClaims welcomed CMO Haven Brady earlier in July 2021. Not only is Brady the company's first CMO, he's its first major marketer hired. Because of this and the fact that Brady now handles marketing strategy, marketing channels, insights, analytics and martech, his addition will definitely lead to shifts in USClaims's advertising strategy, which could lead to a return to heavier advertising. 

According to iSpot, this company first started utilizing national TV in 2020, but it hasn't yet done so in 2021. By the end of 2020, it spent around $139k on commercials targeting a wide audience watching shows such as World's Dumbest, Impractical Jokers, College Football, Weather News & Forecasts and Midsomer Murders.

As I briefly mentioned, USClaims's new CMO may lead it to return to advertising more, particularly on TV. The company targets personal injury victims of auto accidents, workplace and construction accidents, premises liability and medical malpractice.