B2B Digital Opps: OneTrust announces first CMO amid spend increases (Score 70)

OneTrust established a new position by naming Lisa Campbell its first CMO. Campbell will start her new role July 19th. She joins OneTrust from Autodesk, where she served as CMO and EVP of business strategy. This hire will affect the company's marketing strategy and could lead to agency appointments. We last wrote to inform you of OneTrust's Series C funding round. 

**Campbell does not begin until a later date; therefore, we are unable to confirm her email address at this time.**

According to Pathmatics, OneTrust earned 19.7m impressions YTD through desktop display ads (88%) and mobile display ads (12%). It placed the majority (99%) of these ads site direct onto sites such as adweek.com, informationweek.com, legacy.com, mediapost.com and cnnturk.com. It placed the remainder (1%) indirectly through Nativo and The Trade Desk onto sites such as legacy.com, yahoo.com, olivesoftware.com, mediapost.com and dailycommercial.com. It spent around $633.5k on digital display ads YTD, a massive increase from $600 spent in this channel during the same time period of 2020. Full-year spend jumped from $2.8k in 2019 to $12.7k in 2020. 

Sellers-- OneTrust mainly invests in digital ads and has been increasing spend in this channel ever year since it started utilizing it in 2017. I predict it will continue adding dollars to this channel, especially with the new CMO and the funds it secured earlier this year. The new CMO may decide to invest in other channels like national TV. Sellers should start contacting this company to offer ad space. 

Agency & martech readers-- To the best of my knowledge, OneTrust does not work with any agency partners at this time. Now is an opportune time to reach out and pitch your services, because as you know, new CMOs often outsource some marketing duties. I recommend offering PR and/or communication services and to focus your pitches on helping OneTrust build brand awareness.