Alcohol Update Opps: KYLA Hard Kombucha partners with creative shop to promote new product (Score 37)

Update: KYLA Hard Kombucha picked up Affinity Creative to provide, you guessed it, creative assistance. The company partnered with Affinity as it prepares to launch its new Riviera Series. Affinity created a website splash page, product pages, in-store display and branded merchandise. Sellers should reach out to offer last-minute ad space. 

Please refer to the article below for spend and targeting information. 

Agency & martech readers-- As we predicted, KYLA tapped a creative agency after it picked up PR AOR Magrino Public Relations in April. I advise readers to reach out offering digital or media buying/planning assistance. 

The original article was published on April 15th:

KYLA Hard Kombucha named Magrino its PR AOR in the US this month. The agency will be responsible for PR strategy and building brand awareness. KYLA's products are brewed in Hood River, OR and area available in three varieties: KYLA Original, Sunbreak Series and Riviera Series. Morgan Robbat came in last November to serve as president. She will likely be heavily involved in the marketing strategy, considering she most recently served as CMO of Hotaling & Co.

Per Pathmatics, KYLA earned 20.4k impressions in 2020 through Facebook ads placed directly onto facebook.com. It spent around $200 on digital display ads in 2020 and in 2019. 

Sellers-- Start reaching out soon if you can get ad space in front of millennial and Gen-Z (21+) eyes. The company has not invested in much advertising yet; however, the company will likely ramp up spending soon as it builds brand awareness. I predict it will utilize digital ads at first. 

Agency & martech readers-- PR appointments commonly precede additional agency hires like creative and media. Start reaching out soon to be top-of-mind. I recommend focusing your pitches on working with Magrino to build brand awareness and help it reach new audiences.