Digital Restaurant Opps: Ampex Brands acquires Au Bon Pain (Score 56)

Ampex Brands announced it is acquiring Au Bon Pain (ABP) from ABP Corporation. The financial details of the deal have not been disclosed. At first, Ampex will focus on improving ABP's 171 existing locations. After that it will turn its attention to opening new locations. Ampex also hired Beth Collins as its first ever global CMO. Collins will be responsible for all Ampex and ABP marketing duties. 

**We are unable to confirm the new Collins' email address at this time.**

According to Pathmatics, ABP earned 369.7k impressions in 2020 through Facebook ads placed directly onto facebook.com. It started investing in digital display ads in late 2020 spending around $3.4k. It spent about $300 in this channel YTD. 

Sellers-- ABP has a broad target audience, but considering it placed all of its digital ads directly onto Facebook, it is likely targeting millennials. It just started investing in digital display ads last year, so I predict it will start ramping up spend soon, once the new CMO implements her strategy. Sellers should start contacting the CMO offering ad space. 

Agency & martech readers-- Start reaching out to the new CMO soon to see if you can pick up any of this company's business. I recommend offering PR and communication assistance and to focus your pitches on building brand awareness.