Campaign Imminent: Grace Farms Foods taps PR, creative AOR shortly after launch (Score 53)

D2C subscription service Grace Farms Foods (GFF) recently added Magrino to its roster to work on creative programming and brand awareness development via PR strategies and marketing campaigns.

GFF just launched in February, so it hasn't advertised nationally yet; however, the AOR hire signals that this will change soon, though. The company's socially conscious strategies will appeal to Gen-Z and millennials, among whom subscription boxes are also popular. GFF's products include coffee, tea and cookies; demand for these items has risen due to the global pandemic, as more consumers have shifted to hot beverages and comfort food at home.

Agency & martech readers - PR hires, as you know, often lead to additional agency reviews; since it seems like Magrino will also handle GFF's creative duties, you'll have the best luck offering media, digital analytics and/or social media management services.

Grace Farms Foods
365 Lukes Wood Road
New Canaan, CT 06840

Chelsea Thatcher
Chief Marketing Officer & Creative Director - Grace Farms Foundation
cthatcher@gracefarmsfoundation.org