VA Foundation for Healthy Youth issues RFP for web/digital/design marketing services
Due Date: April 9, 2021
Scope of Work: The Virginia Foundation for Healthy Youth (VFHY) is seeking proposals to establish a contract or contracts through competitive negotiations for any or all of the following: website development, content management, social media, digital media development, web metric analysis, digital media buying, digital strategic planning and graphic art/design. This work is meant to address work associated with VFHY’s prevention messaging efforts, which can include the website www.vfhy.org. This solicitation is using Best Value procurement procedures. VFHY uses best practices from the Centers for Disease Control & Prevention (CDC), numerous social norms change models, and marketing segmentation strategies to inform our advertising and marketing approach. These tools have demonstrated the importance of identifying at-risk and underserved populations, and that the frequency of a behavior decreases when that behavior becomes less acceptable and less desirable. The successful offeror(s) will be expected to use best practices while continuing to build upon the strengths and strategies of VFHY’s long-running prevention media and messaging campaigns.
Contact: Daniel Saggese // dsaggese@vfhy.org // 804-225-3624
