WA Dept. of Social & Health Services issues RFP for marketing and outreach campaign

Due Date: March 29, 2021 (questions due March 16)

Scope of Work: The Washington State Department of Social and Health Services (DSHS) is seeking qualified contractor(s) to develop marketing, outreach and media strategies and distribution-ready materials for the state of Washington’s new WA Cares Fund program, previously known as the Long-Term Services and Supports (LTSS) Trust Act. Items of focus will include but are not limited to an animated explainer video, 1-2 minutes in length, to describe the LTSS trust program, department funded research (to be available in mid-May) on target audiences, branding, and messaging to develop a statewide marketing and outreach strategy, development and production of distribution-ready media in alignment with the approved strategy recommendations, facilitation of initial purchases of paid media space/time for summer/fall 2021, development of measurement tools for capturing the return on investment of media buys, and produce a written report summarizing purchases and instructions on how to access and use ROI tools or methods.

Contact: James O'Brien // james.obrien2@dshs.wa.gov // Bidders must register here

RFP Link