Southwest & Midwest Opps: First Community Bank hires new CMO (Score 57)

First Community Bancshares (FCB), parent company of First Community Bank, selected Carrie Price as its new SVP and CMO, effective January 2021. Price came from Southern Bancorp, where she served as senior marketing officer. Now, she will lead the marketing efforts' direction, guidance and leadership in AR and MO, supporting FCB's expansion plans. Laura Cornett, the company's former marketing director of 16 years, stepped into a reduced work schedule but remains on its marketing team.

FCB's CMO hire shows that it's focused more on its marketing right now, especially to fuel growth, so keep an eye out for spend increases in the coming months. It's also focused on local marketing, so offer localized ad space around its banks. It's particularly focused on AR and MO right now, so I tagged both regions to this article.

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Carrie Price