Millennial Digital Opps: Pret A Manger searches for global creative agency (Score 49)

Pret A Manger (PAM) is searching for its first creative agency partner. The remit will cover Europe, Asia and the US. The selected agency will focus on improving the customer experience and online marketing. The search reportedly began this month, and is expected to wrap up by May, so start reaching out soon. This follows chief customer & growth officer Dan Burdett joining the team late last year. 

**Burdett is located in the UK, so we are unable to provide you with his email address.**

According to Pathmatics, PAM earned 3m impressions in 2020 through Facebook ads placed directly onto facebook.com. Full-year digital display spend dropped from $103.1k in 2019 to $24.2k in 2020. Spend has been declining for a while now considering it only spent around $200 YTD after spending $17.2k during the same time period of 2020. 

Sellers-- PAM is most likely targeting millennials considering it placed all of its digital ads directly onto Facebook. The new agency will be tasked with improving the company's digital marketing capabilities, so I do not expect the strategy to change too much. However, it will likely diversify its ad placement. It has been decreasing spend for the last few years, but I predict it will ramp spending up after the new agency has time to rollout some creative work. Be on the lookout for a campaign once PAM finds a creative partner. 

Agency & martech readers-- Start reaching out to this company offering creative services. You will not face competition from any incumbent agencies.