Gen-Z, Millennial Digital Opps: CLMBR taps creative & digital AOR amid spend increases (Score 60)

Fitness company CLMBR named Space150 as its creative and digital AOR, this month. The agency will be responsible for building brand awareness and improving user experience. It will also provide media, content and commerce consulting. Keep an eye out for the agency's first creative work. CLMBR produces a vertical climbing machine that comes with on-demand classes and real-time virtualizations. It will initially offer the CLMBR Connected for home use and CLMBR Pure for gyms. The machines are currently only available for reservation and will not be released until late 2021. 

CLMBR has also been bolstering its marketing team by hiring social media and brand ambassador manager Tegan Zimmerman (November 2020) from Vail Resorts, where she served as campaign and content marketing manager. 

According to Pathmatics, CLMBR earned 47.7m impressions through desktop display ads (74%), Instagram ads (17%) and mobile display ads (9%). It placed the majority (99%) of these ads site direct onto sites such as instagram.com, dailymail.co.uk, seattlepi.com, sfgate.com and wkyc.com. It placed the remainder indirectly through BlogHer and AdThrive onto sites such as macrumors.com, cracked.com, cheezburger.com, hollywoodlife.com and heavy.com. It began placing digital display ads in May of this year, and has already spent around $495.2k. 

Sellers-- CLMBR's products will likely appeal primarily to Gen-Z and millennial fitness enthusiasts. We will likely see increased ad dollars now that it has a creative and digital AOR. It could branch out to additional advertising channels ahead of the 2021 release. Sellers should start reaching out offering digital display ad space. 

Agency & martech readers-- Our researchers are working to confirm any other possible agency relationships this company may have. As you know, agency appointments commonly follow one another, so start reaching out to be top-of-mind. 

CLMBR
3033 E. 1st Ave Suite #705
Denver, CO 80206

Brett Lange
Chief Marketing Officer
brett@clmbr.com

Tegan Zimmerman
Brand Ambassador & Social Media Manager
tegan@clmbr.com