Momvertising e-Commerce Opps: YDesign Group's new CMO at ideal outreach point (Score 79)

YDesign Group, a group of online-led retailers, appointed its first CMO, Anne Berger, in February 2020; previously Hornblower Cruises's corporate marketing VP, she now leads teams across brand and performance marketing, creative, analytics, e-Commerce and product management. Her optimized multi-channel marketing strategy realizes consistent profitable growth, strengthens brand/competitive positioning and builds an improved customer experience.

Additionally, in September 2020, YDesign promoted Laura Walsh, who joined as CRO in February 2020, as CEO. Walsh's most recent marketing role was as Ingenio's marketing VP from 2016-2018. The company also hired brand marketing director Ann Peterson in July 2020.

View Adbeat's estimations of digital display ad spend for YDesign's retail brands, YLighting and Lumens, here.

The company targets design-driven consumers, primarily female household decision makers/moms. We expect a new CMO will soon lead to increased ad spend. Its D2C model appeals to consumers stuck at home due to the global pandemic; its seasonal promotions appeal to those trying to save money but noticing household good update needs more than ever due to quarantine restrictions. We certainly may see an increase in ad spend in Q4 ahead of the gift-giving season at the end of the year.

Agency & martech readers - Now that CMO Anne Berger has been there for about six months, she's at ideal outreach point, readers. Those able to either offer PR services (to build brand awareness) or digital analytics/social media management services (to reach young consumers) will have the upper hand.