Laughlin Constable, Inc. | Agency Profile, Contacts, AOR, Client Relationships

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Campaign Imminent: ASPCA taps digital agency

America's first animal welfare organization, the Laughlin Constable, which will now handle all digital campaigns and analytics in order to increase its online fundraising, acquire new donors, improving media buying and planning efforts, and develop a "comprehensive" analytics system. The new media plan is set to go live early next year. “LC was the right partner for us because of their proven expertise in the digital media space and their shared passion of our mission,” said membership and marketing VP Luke Franklin.

This move follows the agency's decision to

So far this year, iSpot reports that ASPCA has spent roughly $27 million on national TV commercials targeting shows such as Al Punto, 20/20, The First 48, Breaking Bad, and Hoy (see targeting right). The organization's total 2017 spend increased significantly to $73.9 million from $61 million the previous year.

According to Pathmatics, a year-to-date (YTD) digital display spend of $1.9 million has generated 346.8 million impressions, with most ads focused on desktop display (73%) and placed site direct (90%) on destinations including ebay.com, vetstreet.com, mashable.com, overstock.com, and yahoo.com. Last year, ASPCA's full spend dropped to $3.5 million from $4.5 million in 2016.

Agency & martech readers - since, as you're well aware, agency reviews typically follow one another closely, reach out sooner than later for potential PR, and/or creative work. Considering that the company mentioned that LC will help it with media buying and planning, it looks like media work is off the table for now.