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Hanson Dodge, Inc. | Agency Profile, Contacts, AOR, Client Relationships
Service: integrated marketing agency
- Main Telephone
- (414) 347-1266
Primary Address
220 East Buffalo Street
Milwaukee,
WI
53202
USA
Hanson Dodge, Inc. Contacts
Contacts (5/11)
Name | Title | State | ||||||||||||
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Stacie B. | President | WI | ||||||||||||
Sample of Related Brands
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Mike S. | Chief Strategy Officer | WI | ||||||||||||
Chris B. | Executive Creative Director | WI | ||||||||||||
Mitch M. | Creative Director & Art Director | WI | ||||||||||||
Maddy M. | Art Director | WI |
WinmoEdge
Campaign Imminent: Kohler hires agency partner to promote new product (Score 73)
- The agency will soon launch a marketing campaign designed to drive awareness of Sprig and its products.
- HD is currently planning, creating, trafficking, and implementing the launch campaign's media portion.
- The agency will also evaluate its effectiveness.
- The campaign will cover various online platforms and influencer marketing, along with other yet-to-be-announced activities.
- Kohler has taken a D2C strategy with Sprig's launch in order to make its products as accessible to consumers as possible and focus on storytelling.
- This shift concludes a formal review.
- We predicted an agency review would follow Kohler's recent appointment of its first-ever CBO, Samie Barr.
- Sprig provides products such as premium bath bombs and versatile body and linen mists, both of which launched last Fall, and a shower infusion device, which launched earlier in June.
- Since the shower products just rolled out, Kohler is specifically working to bolster those products' brand awareness.
- The company will likely:
- Launch (or Sprig into advertising action?) a new campaign for Sprig
- Continue increasing digital spend
- Seek additional new agency partners
- Target demographic:
- Millennials
Additional spending insights:
- Broadcast insights (TV ad creative spend)
- View recent national TV spend for top brands here.
- Digital and social insights (digital ad spend, effectiveness, impressions, and performance)
- YTD spend: Kohler has spent approximately $6.5m on digital ads YTD, a 48% increase from the approximately $4.4m spent within the same 2022 timeframe.
- YTD data: Since the beginning of 2023, the company has earned ~772.1m digital impressions via Instagram (35%), Facebook (33%), YouTube (13%), desktop display (10%), desktop video (6%), and mobile display (3%) ads.
- Last year: In 2022, Kohler's 2022's estimated full-year spend increased by 15% to $9.3m from that of $8.1m in 2021.
- Additional channel insights
- The company utilizes Google Ads along with print, radio, OOH, local broadcast, digital, Facebook, Instagram, and online video (via Youtube Android and Youtube.com) ads.
- Kohler sponsors podcasts such as The Joe Rogan Experience, Stories from NPR, Skip and Shannon, OverDrive, and Football Ramble.
- The company also invests in short-form DRTV ads.
- It has rather highly concentrated network TV coverage and will likely launch a new campaign within the next 30 days or so.
- Kohler's top TV networks include OVA, INSP, GRIT, WGN, and COZ.
Additional agency insights:
- Opportunity: Additional agency reviews could easily follow this one, especially considering Samie Barr's recent hire, so offer PR, digital analytics, social media management, experiential, multicultural, and/or experiential services.
- Current agency roster:
- Hanson Dodge: Media AOR (June 2023)
- In-House: Sprig Creative
- : Creative AOR
- 2022)
- : Media and digital agency partner
- : Media agency partner
Insight Sources: Broadcast insights estimated by .