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Planet Propaganda | Agency Profile, Contacts, AOR, Client Relationships
Service: design firm
- Main Telephone
- (608) 256-0000
Primary Address
605 Williamson Street
Madison,
WI
53703
USA
Planet Propaganda Contacts
Contacts (5/11)
Name | Title | State | ||||||||||||
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Dana L. | Partner & Chief Executive Officer | WI | ||||||||||||
Sample of Related Brands
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Karmin A. | Account Director | WI | ||||||||||||
Jamey B. | Director, Strategy | WI | ||||||||||||
Paul L. | Digital Creative Director | WI | ||||||||||||
Jules B. | Director, Strategic Growth & Marketing | WI |
WinmoEdge
Campaign Imminent: Musicnotes taps first agency partner (Score 51)
- It's quite treble-ing, I know, but Planet Propaganda will handle strategy, identity, brand building, and creative duties.
- In Q3 2023, Planet will launch a new brand platform and identity complete with an integrated advertising campaign and a new logo.
- Musicnotes will reportedly enhance its service offering in 2023 with several new features and membership perks.
- The company is specifically focused on delivering a more intuitive, personalized, and holistic experience.
- The company will likely:
- Ramp up spend once the new campaign launches
- Conduct additional agency reviews
- Target demographic:
- Musicians - a wide target demographic ranging from Gen Alpha through Gen-X
Additional spending insights:
- Digital and social insights (digital ad spend, effectiveness, impressions, and performance)
- 2021-2022 spend: In 2022, Musicnotes spent approximately $202.2k on digital ads, down 16% from the approximately $241.6k spent in 2021.
- 2022 data: The company earned ~19.4m digital impressions last year via desktop display (36%), Facebook (35%), desktop video (21%), Instagram (6%), and mobile display (2%) ads.
- It placed last year's desktop display ads site direct onto musicnotes.com.
- Additional channel insights
- The company utilizes Google Ads and online video ads via Youtube.com.
Additional agency insights:
- Opportunity: Get in touch soon to offer media, PR, experiential, digital analytics, and/or multicultural services.
- Planet Propaganda is Musicnotes's first agency partner, so additional reviews could easily follow this one.
- Current agency roster:
- Planet Propaganda: Creative and strategic AOR (2023)
Insight Sources: Digital spend insights estimated by .