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WongDoody | Agency Profile, Contacts, AOR, Client Relationships
Service: integrated
- Main Telephone
- (206) 624-5325
Primary Address
1011 Western Avenue
Suite 900
Seattle,
WA
98104
USA
WongDoody Contacts
Contacts (5/18)
| Name | Title | State | ||||||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Tracy W. | Chairman & Chief Executive Officer | WA | ||||||||||||
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| Kari C. | Director, Market Strategy | WA | ||||||||||||
| Joshua H. | Director, Business Development | WA | ||||||||||||
| David H. | Director, Technical | WA | ||||||||||||
| Patrick G. | Director, Production | WA | ||||||||||||
See Winmo sales intelligence in action
WinmoEdge
Campaign Imminent: Amazon launches prescription medication service
Sales Lead: recently debuted a new $5m/month subscription providing unlimited prescription medications.
- Exclusive to Prime members, the RxPass service has generic medications for more than 80 common health issues.
- The RxPass isn't yet available in all 50 states, and Amazon hasn't yet confirmed whether or not it will expand the service into other states. I expect it will, though.
- This is the latest expansion into healthcare services; Amazon launched its Amazon Care telehealth platform in 2019 and closed it down in 2022 in favor of a new telehealth service, Amazon Clinic.
- The company will likely:
- Launch promotional material supporting the new service
- Continue significantly increasing spend for here and in the chart linked below)
- To bolster these efforts further, Amazon named Rashad Drakeford as the head of Amazon Music's global content creative last year.
- Keep increasing spend in general
- Seek brand-specific agency partners (more below)
- Target demographic:
- A wide target demographic ranging from Gen-Z through Gen-X
Additional spending insights:
- Broadcast, digital, and social insights (TV and digital ad creative spend and impressions)
- 2021-2022 spend: View recent national TV and digital spend for top brands here.
- Additional channel insights
- The company utilizes Google Ads, OOH, print, radio, local broadcast, and DRTV.
- Amazon's spend often spikes in Q4, which makes sense considering the holiday gift-buying craze.
- The company sponsors podcasts such as The Daily, The School of Greatness, Unashamed with Phil & Jase Robertson, Stuff You Should Know, and NPR News Now.
Additional agency insights:
- Opportunity: Amazon's vulnerable to review, so if you haven't yet done so, get in touch to offer brand-specific work.
- Current agency roster:
- In-House: Creative and media
- : Media and digital AOR
- : Media planning AOR
- : Creative AOR
- : Creative agency partner
- : Creative agency partner
- : Digital agency partner
Insight Sources: Broadcast insights estimated by Media Analytics.
Read our recent updates on Amazon Music here.