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WongDoody | Agency Profile, Contacts, AOR, Client Relationships




Service: integrated

Main Telephone
(206) 624-5325
Primary Address
1011 Western Avenue
Suite 900
Seattle, WA 98104
USA

WongDoody Contacts

Contacts (5/25)
Name Title State
Tracy W. Chairman & Chief Executive Officer WA
Sample of Related Brands
***********
Email: *****@*******.***
Main Phone: (206) 624-5325
Direct Phone: *** **** ***   ext: ****
Assistant Name: ** **** ***
Assistant Phone: *** **** ***
Address: 1011 Western Avenue
Suite 900
Seattle, WA
98104
USA

Jennie M. Associate Vice President, Creative Director WA
Mark W. Vice President, Group Creative Director WA
Lindsay K. Account Director WA
Patrick M. Senior Art Director WA

Client Relationships


Brand Service From To Media Spend
****** **** AOR - creative unknown present ********
****** **** AOR - creative unknown present *****
******.***, ***. AOR - creative unknown present *********
******* AOR - media buying & planning, social 2009 present *****

See Winmo sales intelligence in action

WinmoEdge

Gen Z, Millennial Shopper Opps: Amazon releases new digital payment product, increases digital display spend


CIBO Express are potential vendors.

As AG sells JWO to retailers (namely grocers for the time being, I'm sure), we should see it increase marketing dollars on both a B2B and consumer level. Although AG will not allow other retailers to open AG stores, it does plan to get as many companies as it can to buy JWO technology. AG's original store, Amazon Go Grocery, launched this February, according to Pocket-lint News, and reports state that the technology is able to determine what items you put back on the shelves and email an accurate receipt post-shopping. The precision of the Grocery store and AG app should appeal to plenty of younger shoppers. Whether or not Walmart lets shoppers pay via phone rather than in line, but the technology involved in AG surpasses that of its competitors.

Amazon spent approximately $20.5 million on national TV ads YTD primarily targeting those watching late night news as well as children, per iSpot. Spend reportedly began in February this year. By this time last year, Amazon spent closer to ~$40 million on this channel, making this year's YTD spending close to half of last year's. FY 2019 spend reached ~$207.8 million; if spending patterns continue to lessen, Amazon could spend as little as ~$104 million by the end of this year. See the chart for top show targeting.

Sellers -- For the time being, AG should attract major grocers and retailers before it promotes JWO to consumers. Offer B2B digital space such as targeted digital display targeting grocers around you. Additionally, note the prioritized shipping procedures Amazon implemented through April 5 here; the company will ship high-demand, high-necessity items until that date. The top spending period is Q4 for both TV and digital display ads. Kantar states that Amazon invests highly in digital search followed by OOH, radio and print ads.

Agency readers -- Amazon primarily works with AORs last month.