WongDoody | Agency Profile, Contacts, AOR, Client Relationships
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|Jennie M.||Associate Vice President, Creative Director||WA|
|Mark W.||Vice President, Group Creative Director||WA|
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|Patrick M.||Senior Art Director||WA|
Gen Z, Millennial Shopper Opps: Amazon releases new digital payment product, increases digital display spend
CIBO Express are potential vendors.
As AG sells JWO to retailers (namely grocers for the time being, I'm sure), we should see it increase marketing dollars on both a B2B and consumer level. Although AG will not allow other retailers to open AG stores, it does plan to get as many companies as it can to buy JWO technology. AG's original store, Amazon Go Grocery, launched this February, according to Pocket-lint News, and reports state that the technology is able to determine what items you put back on the shelves and email an accurate receipt post-shopping. The precision of the Grocery store and AG app should appeal to plenty of younger shoppers. Whether or not Walmart lets shoppers pay via phone rather than in line, but the technology involved in AG surpasses that of its competitors.
Amazon spent approximately $20.5 million on national TV ads YTD primarily targeting those watching late night news as well as children, per iSpot. Spend reportedly began in February this year. By this time last year, Amazon spent closer to ~$40 million on this channel, making this year's YTD spending close to half of last year's. FY 2019 spend reached ~$207.8 million; if spending patterns continue to lessen, Amazon could spend as little as ~$104 million by the end of this year. See the chart for top show targeting.
Sellers -- For the time being, AG should attract major grocers and retailers before it promotes JWO to consumers. Offer B2B digital space such as targeted digital display targeting grocers around you. Additionally, note the prioritized shipping procedures Amazon implemented through April 5 here; the company will ship high-demand, high-necessity items until that date. The top spending period is Q4 for both TV and digital display ads. Kantar states that Amazon invests highly in digital search followed by OOH, radio and print ads.
Agency readers -- Amazon primarily works with AORs last month.