Sid Lee | Agency Profile, Contacts, AOR, Client Relationships
Service: design firm
- Main Telephone
- (206) 467-5800
Sid Lee Contacts
| Name | Title | State | ||||||||||||
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| Jack A. | Chairman | WA | ||||||||||||
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Sample of Related Brands
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| Rachel B. | Director, Art | WA | ||||||||||||
| Melissa C. | Head, Strategy | WA | ||||||||||||
| Rachael K. | Account Director | WA | ||||||||||||
See Winmo sales intelligence in action
WinmoEdge
Male Millennial, Gen-Z Digital Opps: Dickies hires global creative director (Score 60)
here.
According to Pathmatics, Dickies earned 230.5m impressions YTD through Facebook ads (39%), Instagram ads (26%), desktop video ads (22%), desktop display ads (11%) and mobile display ads (2%). It placed the majority (99%) of these ads directly onto sites such as facebook.com, instagram.com, youtube.com, menshealth.com and popularmechanics.com. It placed the remainder (1%) indirectly through Amazon DSP onto sites such as yahoo.com, triviatoday.com, si.com, investingfuel.com and finance.yahoo.com. It spent approximately $2m on digital display ads YTD, a huge increase from $452.9k spent in this channel during the same time period of 2021. Full-year spend increased by 22% from $3.2m in 2020 to $3.9m in 2021.
Per iSpot, Dickies has not allocated any budget towards national TV ads since spending $129.3k in 2020 during programming such as Fast N'Loud, XFL Football, College Football 150: The Greatest, College Gameday and Road to the College Football Playoff.
Sellers-- Dickies' apparel appeals to Gen-Z and millennial blue-collar men. It targets these consumers primarily through digital display ads, with a heavy emphasis on social channels. The company has been ramping up digital spend so far this year, which I predict will continue under the new leadership. Sellers should get in touch with the company's new marketing DMs to find out more about its future plans so that you can offer relevant ad space.
Agency & martech readers-- Lambert's hire only makes Dickies' roster more vulnerable to potential reviews, so keep reaching out to pitch your services. You will face competition from media buying & planning AOR Sid Lee. You might have better luck offering complementary services such as digital or social media assistance.