Hayter Communications | Agency Profile, Contacts, AOR, Client Relationships
Service: sports public relations
- Main Telephone
- (206) 633-7990
Hayter Communications Contacts
Name | Title | State | ||||||||||||
---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
Ryan H. | Founder & President | WA | ||||||||||||
Sample of Related Brands
***********
|
||||||||||||||
Martin M. | Managing Director, Active Lifestyle | WA |
WinmoEdge
Campaign Imminent: Big Green Egg taps PR AOR amid digital display ad spend increase (Score 41)
Outdoor cooking system maker WH Inc. Seattle, previously known as Hayter Communications, as its PR AOR to handle media relations and editorial opportunities while supporting year-round events and activations.
According to iSpot, BGE hasn't rolled out national TV commercials since 2019, when around $102.1k targeted male audiences (see targeting right), an exponential decline from the $1.7m spent in 2018.
Pathmatics approximates BGE also utilizes Facebook ads, having generated 20.8k impressions with $200 spent so far in 2020, flat from the $200 spent by this point last year. The company's full 2019 Facebook ad spend totaled $500, and it did not use this channel in 2018.
BGE's increased digital display ad spend and usage of Facebook advertising leads us to believe its traditionally male target demographic skews toward Gen-Z and millennials, especially dads.
Agency & martech readers - As you know, PR hires often precede other agency reviews; reach out soon for potential creative, media, digital analytics and/or social media management partnerships.