BlackWing Creative | Agency Profile, Contacts, AOR, Client Relationships
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- Main Telephone
- (425) 827-2506
BlackWing Creative Contacts
| Name | Title | State | ||||||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Tim H. | Principal & Director, Video & Motion Media | WA | ||||||||||||
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| Gary M. | President & Creative Director | WA | ||||||||||||
| Stephanie C. | Account Director | WA | ||||||||||||
| Jonathan B. | Executive Creative Director | WA | ||||||||||||
| Gina M. | Production Director | WA | ||||||||||||
See Winmo sales intelligence in action
WinmoEdge
Score 67 - On the Brink: Work management software Workfront names new CMO
Utah-based work management software provider Workfront named Heidi Melin as its new CMO, effective as of February. Her experience includes CMO of Plex Systems, SVP and CMO of Eloqua and EVP and CMO of Taleo. As Melin now has a little over a month under her belt, she's gotten the lay of the land and could be gearing up to make agency roster and/or marketing strategy changes soon.
As you're well aware, an outside CMO hire is the number one harbinger that an agency review will occur. So, agencies with B2B experience should begin reaching out to get on her radar. Your competition will likely include BlackWing Creative, who has been on the account since 2015. A review should come within the next nine-to-12 months, given the length of BlackWing's tenure and the arrival of a new decision maker.
Those who have used the Workfront software before may have an advantage since Melin used it prior to the appointment and she is tasked with "telling the Workfront story" and improving customer relationships (per the press release).
Sellers - Workfront is a B2B company, so those who can reach business decision makers (BDMs), particularly in IT and marketing categories, should secure revenue. Workfront digital display spend was highest during early Q2 and Q3, so be sure you are reaching out now to secure possible revenue. Spend could begin to increase (and the timing could begin to shift) as Melin begins to implement her own strategy here, so prepare for that as well, sellers, and add Workfront to prospecting lists for H2.
Pathmatics reports that nothing has been spent so far this year on digital, but full 2017 spend was $14,700, up almost $10,000 from 2016's spend ($4,800). Ads were placed via AdRoll (79%) and site direct (21%). Top ad destinations include aol.com, thedrum.com, drudgereport.com, citationmachine.net and avclub.com. Workfront does not currently utilize national TV, which makes sense given its BDM target.