Belief Agency | Agency Profile, Contacts, AOR, Client Relationships
Service: advertising, brand consultancy
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Belief Agency Contacts
| Name | Title | State | ||||||||||||
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| Jesse B. | Founding Partner & Chief Executive Officer | WA | ||||||||||||
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| Jonathan D. | Partner & Director, Accounts | WA | ||||||||||||
| Heather C. | Partner & Creative Director | WA | ||||||||||||
| Darcy W. | Associate Creative Director | WA | ||||||||||||
| Hannah G. | Creative Director | WA | ||||||||||||
See Winmo sales intelligence in action
WinmoEdge
Omnichannel Opps: Amazon launches B2B offering, increases spend, releases BTS campaign (Score 60)
AdAge reports the offering will give Amazon greater traction in the B2B sector as well as give Amazon a way to better take down CPG giants like Kimberly-Clark.
On top of that, the e-Commerce giant has plans to continue to increase marketing. The majority of these increases are related to new personnel (Amazon has hired hundreds of people in the last three months; you can view the most important hires here), though some of the increases are related to new products. Execs in the recent Q2 earnings call said the company would add advertising as it releases new devices and new Prime Video content.
Since spend is increasing and slated to continue doing so, sellers should reach out to marketing leaders. Look for dollars tied to AmazonCommercial first, and then keep an eye on additional new products. Amazon has a number of upcoming Prime programming.
Sellers should also keep an eye out for new campaigns since Amazon constantly releases new campaigns to stay top-of-mind. For example, Amazon just launched a campaign for back-to-school. The effort was created by the company's in-house creative team and features a series of spots running across TV and digital channels (per AdAge).
Keep in mind that Amazon typically spends the most during Q4 to capitalize on the holiday season. It holds planning conversations in Q2 and buying conversations in Q1. It has a wide demographic, so wide-reaching omnichannel strategies may be your best bet.
iSpot reports a YTD national TV spend of $67.5m and about $849.3k of that has been dedicated to the new back-to-school campaign since it began airing 7/29 (see above video). Spend in the same timeframe of 2018 totaled $21.8m, full 2018 spend totaled $111.8m and spend in 2017 totaled $46.3m.
Adbeat reports digital display over the last 12 months has totaled $266.4m and been placed primarily via direct buy (42%), Google (24%) and YouTube (13%) onto sites like youtube.com, yahoo.com, goodreads.com, webmd.com and imdb.com. Ads over the last 24 months have totaled $459.1m and been placed primarily via direct buy (35%), Google (24%) and YouTube (12%) onto sites like yahoo.com, youtube.com, goodreads.com, webmd.com and wikia.com.
The company also typically uses outdoor, print and radio. Kantar reports outdoor and print decreased from 2017 to 2018 while radio increased.
Hookit reports sponsorships include the AVP, Davidson Football, Shaquille O'Neal, Case Keenum and Caroline Buchanan.
Agency and martech readers -- work is almost always available at Amazon since it constantly releases new products and constantly adds marketing team members. Therefore, you should always keep an eye out for potential work. If you're looking for a specific opportunity now, then look to marketing shifts.