Harte Hanks, Inc. | Agency Profile, Contacts, AOR, Client Relationships

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Score 28 - Future Possibility Update: Nature's Bounty increasing marketing support amid growth

acquired majority control of the company. 

Formerly known as NBTY, the company relies mostly on digital, TV, social media and earned media, according to Kantar Media. 

Note: All spend data below is for Nature's Bounty, the brand the company spends the most on every year, and thus, the easiest to garner spending trends from.  

ISpot reports a year-to-date (YTD) spend of $19.3M on national TV ads, most of which has gone to female focused networks (see chart). 2016's spend was $14.8M. 

Pathmatics reports a YTD display spend of $329,900. Only 38% of spend has been placed direct, and 51% has run programmatically through Amazon's ad network.

Thus, amazon.com is their top targeted site, along with coupons.com and mayoclinic.com.

2016's display spend was $544,800. 

Agency and martech readers - here). Given those two hires and the the executive changes, the chance that a creative and/or media review will occur soon is heightened. 

The rest of their agency line-up includesHavas Media (media buying and planning).