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Norton Creative | Agency Profile, Contacts, AOR, Client Relationships


Service: creative

Main Telephone
(713) 691-6400
Primary Address
7026 Old Katy Road
Suite 210
Houston, TX 77024
USA

Norton Creative Contacts

Contacts (5)
Name Title State
Sara L. Chief Client Officer TX
Sample of Related Brands
***********
Email: *****@*******.***
Main Phone: (713) 691-6400
Direct Phone: *** **** ***   ext: ****
Assistant Name: ** **** ***
Assistant Phone: *** **** ***
Address: 7026 Old Katy Road
Suite 210
Houston, TX
77024
USA
Robin B. Chief Executive Officer & Founder TX
Erin W. Chief Creative Officer TX
Dawn M. Human Resource Specialist TX
Abbey D. Graphic Designer TX

Client Relationships

Current Past

Brand Service From To Media Spend
******* ***** ***** Creative *
****** ****** **** Creative, Digital, Media Planning *
**** ** **** ************, *** Creative *
****'* ******* Creative *

See Winmo sales intelligence in action

WinmoEdge

Buffalo Wild Wings promotes from within to fill CMO vacancy (Score 45)


Sales lead: This promotion will affect the chain's marketing strategy & agency roster.

  • October. 
  • The chain promoted Tristan Meline from brand management & innovation VP to CMO, effective January 2023.
  • He is responsible for BWW's brand experience, strategic planning, menu development, and brand/field marketing. 

BWW's target demographic: Millennial & Gen-Z male sports fans

The company will likely:

  • Ramp ad spend back up
  • Experiment with new marketing channels
  • Review the agency roster

Broadcast insights (TV ad creative spend, effectiveness, impressions, and performance)

  • YTD spend: BWW spent nearly $2.8m on national TV ads YTD, a 40% decrease from $4.7m spent in this channel during the same time period of 2022. 
  • 2021-2022 spend: Full-year spend increased by 16% from $36.3m in 2021 to $42m in 2022. 
  • YTD ad programming: It placed ads during programming such as NFL Football, NBA Basketball, SportsCenter, College Basketball, and Chicago Fire. 

Digital and social insights (digital ad spend, effectiveness, impressions, and performance)

  • YTD spend: BWW spent around $2.8m on digital display ads YTD, a 32% decrease from $4.1m spent in this channel during the same time period of 2022. 
  • YTD data: 301.1m impressions via Facebook (48%), desktop video (31%), and Instagram (21%). 
  • 2021-2022 spend: Full-year spend increased by 4% from $40.1m in 2021 to $41.8m in 2022. 
  • Ad location: It placed 100% of these ads directly onto sites such as facebook.com, youtube.com, instagram.com, twitch.tv, and heraldnet.com. 

Additional channel insights  

  • Vivvix: BWW also utilizes OOH, print, radio, and local broadcast. 
  • Top podcasts sponsored: All Ears English Podcast, Stuff They Don't Want You To Know, The Bill Simmons Podcast, Fantasy Footballers - Fantasy Football Podcast, and The John Batchelor Show. 

Agency analysis:

Insight Sources: Broadcast insights estimated by Podchaser.