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Habitat | Agency Profile, Contacts, AOR, Client Relationships




Service: full service

Main Telephone
(817) 332-4600
Primary Address
2421 West Seventh Street
Suite 200
Fort Worth, TX 76107
USA

Habitat Contacts

Contacts (5/9)
Name Title State
Neil F. Chief Executive Officer - Agency Habitat TX
Sample of Related Brands
***********
Email: *****@*******.***
Main Phone: (817) 332-4600
Direct Phone: *** **** ***   ext: ****
Assistant Name: ** **** ***
Assistant Phone: *** **** ***
Address: 2421 West Seventh Street
Suite 200
Fort Worth, TX
76107
USA

Scott M. Associate Creative Director TX
Josue O. Senior Art Director TX
Samantha S. Associate Director, Brand Management TX
Sebastien G. Senior Brand Manager TX

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WinmoEdge

Mooyah taps PR AOR soon after hiring marketing VP (Score 51)


summer

According to Pathmatics, Mooyah earned 4m impressions YTD through Facebook ads. It placed 100% of these ads site direct onto facebook.com. It spent close to $36.3k on digital display ads YTD, a significant increase from $8.9k spent in this channel during the same time period of 2021. Full-year spend increased by 25% from $35.1k in 2020 to $43.8k in 2021. 

Sellers-- Mooyah's fast food offerings most likely appeal to Gen-Zers and millennials. It has a digital-first marketing strategy, and it has been increasing spend over the last couple of years. I see no reason to believe it will not continue increasing spend throughout 2022, especially with the new marketing VP and PR AOR. Sellers should get in touch with Beddoe to find out more about her plans. 

Agency & martech readers-- I believe the only two agencies Mooyah works with are Habitat (social) and Champion (PR AOR). PR appointments commonly precede additional agency hires, so start reaching out to the new marketing VP soon. You will likely have the best luck securing media or creative work.