Habitat | Agency Profile, Contacts, AOR, Client Relationships
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- Main Telephone
- (817) 332-4600
|Neil F.||President & Chief Executive Officer||TX|
Sample of Related Brands
|Lindsay L.||Executive Director, Operations||TX|
|Jade F.||Associate Social Media Manager||TX|
|Patrick G.||Vice President, Creative Services||TX|
|Madison M.||Brand Engagement Coordinator||TX|
Campaign Imminent: Mooyah teams up with new social media agency partner
Burger chain Habitat. The agency will initially focus on shifting the company's social media presence across Twitter, Facebook, Instagram and TikTok to find more ways to connect with fans and bringing its Seriously FunTM brand to life.
YTD, Pathmatics shows Mooyah has spent roughly $16.4k on digital ads, up 6% from the roughly $15.4k it spent within the same 2020 timeframe. The company's estimated full-year spend of 2020, $36.3k, amounted to 58% more than that of $23k in 2019. Mooyah has earned around 2.2m digital impressions YTD, 100% via Facebook ads.
The chain's offerings are designed for those with dietary preferences such as vegan, vegetarian, gluten-free, low-calorie, paleo-friendly and keto-friendly while also catering to carnivores and picky children. Of course, these options also appeal to better-for-you (BFY) consumers. As you can tell by this new agency partner's remit and Mooyah's increases in Facebook ad spend, it's primarily targeting Gen-Z right now. The company may also advertise locally around its restaurants, so view locations here. Having recently announced the upcoming opening of its first location in GA, Mooyah is particularly focused on expanding into new markets.
Agency & martech readers - Agency hires often follow one another, so get in touch soon to offer PR, media and/or digital analytics work. In the past, No Limit Agency has provided PR assistance.