Habitat | Agency Profile, Contacts, AOR, Client Relationships
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- (817) 332-4600
Habitat Contacts
Name | Title | State | ||||||||||||
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Neil F. | Chief Executive Officer - Agency Habitat | TX | ||||||||||||
Sample of Related Brands
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Lindsay L. | Executive Director, Operations | TX | ||||||||||||
Scott M. | Associate Creative Director | TX | ||||||||||||
Josue O. | Senior Art Director | TX | ||||||||||||
Sebastien G. | Senior Brand Manager | TX |
WinmoEdge
Mooyah taps PR AOR soon after hiring marketing VP (Score 51)
According to Pathmatics, Mooyah earned 4m impressions YTD through Facebook ads. It placed 100% of these ads site direct onto facebook.com. It spent close to $36.3k on digital display ads YTD, a significant increase from $8.9k spent in this channel during the same time period of 2021. Full-year spend increased by 25% from $35.1k in 2020 to $43.8k in 2021.
Sellers-- Mooyah's fast food offerings most likely appeal to Gen-Zers and millennials. It has a digital-first marketing strategy, and it has been increasing spend over the last couple of years. I see no reason to believe it will not continue increasing spend throughout 2022, especially with the new marketing VP and PR AOR. Sellers should get in touch with Beddoe to find out more about her plans.
Agency & martech readers-- I believe the only two agencies Mooyah works with are Habitat (social) and Champion (PR AOR). PR appointments commonly precede additional agency hires, so start reaching out to the new marketing VP soon. You will likely have the best luck securing media or creative work.