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Future Possibility: University of North Texas seeking CMO amid PR issues (Score 47)

The covered-up sexual misconduct allegations, so good luck to the new executive.

Since UNT hired Adam Fein, former assistant educational provost at the University of Illinois, as its digital strategy and innovation VP in October, sellers should expect an increased focus on digital and social media channels. The University's top spending periods are typically Q4-Q1, and it invests in TV, digital, outdoor and print platforms.

In 2018, iSpot reports that UNT spent $92,297 on national TV commercials targeting college football and softball games. This total dropped significantly from the $186,127 allocated to this channel in 2017, an increase from that of $20,764 the previous year.

Within the past year, according to Adbeat, the University has spent $125,600 on digital display ads placed mostly through Google networks (99%). Top publishers included musica.com, glassdoor.com, jobdiagnosis.com and deviantart.com. This total spend grew notably from the $68,500 spent in the same time frame the year prior.

Agency & martech readers - since, as you're well aware, new CMOs often review agencies, reach out soon to be top-of-mind when UNT fills the role. Swash Labs has handled project-by-project creative and digital work since 2012, much longer than average agency tenure (3-4 years).