Back to All Agencies
TruePoint Communications | Agency Profile, Contacts, AOR, Client Relationships
Service: public relations
- Main Telephone
- (972) 380-9595
Primary Address
14800 Landmark Boulevard
Suite 250
Dallas,
TX
75254
USA
TruePoint Communications Contacts
Contacts (1)
| Name | Title | State | ||||||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Jessica N. | President | TX | ||||||||||||
|
Sample of Related Brands
***********
|
||||||||||||||
See Winmo sales intelligence in action
WinmoEdge
Millennial Momvertising Opps: Famous Footwear to keep bolstering marketing efforts
Sales Lead: Per execs in its latest earnings call, has started prioritizing consumer marketing and experience.
- The company's main goal is to align its product offerings, store experience, digital presence, and marketing approach to more effectively reach millennial parents.
- The brand will likely:
- Return to higher digital spend
- Target demographic:
- Millennial parents, especially moms
Additional strategy insights:
Additional spending insights:
- Broadcast insights (TV ad creative spend, effectiveness, impressions, and performance)
- YTD spend: FF hasn't invested in national TV since allocating around $8.7m in 2022, 9% more than when it spent around $8m in 2021.
- 2022 ad programming: Its 2022 commercials targeted Gen-X watching shows such as Friends, Grey's Anatomy, Castle, Married at First Sight, and The First 48.
- Digital and social insights (digital ad spend, effectiveness, impressions, and performance)
- YTD spend: Since the beginning of 2023, the brand has spent roughly $272.6k on digital ads, less than a third of the roughly $966.4k spent within the same 2022 timeframe.
- YTD data: FF has earned ~34.1m digital impressions YTD, 68% via Facebook ads, 20% via Instagram ads, and 12% via YouTube ads.
- Last year: The brand spent approximately $5.9m on this channel last year, a 93% decrease from the approximately $9.7m spent in 2021.
- Additional channel insights
- The brand primarily utilizes local broadcast, digital, Google Ads, and radio and secondarily utilizes print and OOH.
- FF holds planning conversations in Q4 and buying conversations in Q3.
- The brand invests in sponsorship partnerships with organizations such as the .
- FF also invests in short-form DRTV.
- It has very highly concentrated network TV coverage and will not likely launch a new campaign soon.
Additional agency insights:
- Opportunity: Get in touch soon to see if FF is in search of brand-specific services that it doesn't currently seem to outsource; these include digital analytics, social media management, experiential, multicultural, and influencer.
- Current agency roster:
Insight Sources: Broadcast insights estimated by .