The Infinite Agency | Agency Profile, Contacts, AOR, Client Relationships

See Winmo sales intelligence in action

On The Border loses marketing chief (Score 32)

Sales lead: Be prepared to reach out to this company as soon as it finds a new CMO.

• 2023. 
• Ramey joined the company as SVP & marketing head in 2019.
• She was promoted to CMO later in 2019. 
• We will be sure to update you as soon as a replacement is announced.

OTB's target demographic: Gen-Xers & millennials

Once it finds a new CMO, the company will likely:

• Revise marketing strategy
• Review the agency roster
• Seek additional agency assistance 

Broadcast insights (TV ad creative spend, effectiveness, impressions, and performance)

• YTD spend: OTB has not allocated any budget toward national TV ads so far this year.
• 2021-2022 spend: OTB spent $91.9k in this channel during 2022.
  • It did not air any ads in 2021. 
• 2022 ad programming: It placed ads during programming such as CBS Weekend News, Family Guy, and Black-ish.

Digital and social insights (digital ad spend, effectiveness, impressions, and performance)

• YTD spend: OTB spent around $353.6k on digital display ads YTD, a slight increase from $345.8k spent in this channel during the same time period of 2022. 
• YTD data: 45.8m impressions via Facebook (90%) and Instagram (10%). 
• 2021-2022 spend: Full-year spend equaled $2.2m in 2021 and $2m in 2022. 
• Ad location: It placed 100% of these ads directly onto facebook.com and instagram.com. 

Additional channel insights  

• Vivvix: OTB also utilizes OOH, print, and local broadcast. 

Agency analysis:

• Opportunity: OTB's accounts will become vulnerable once it hires a new CMO. 
• Current roster: 
  • Champion Management Group: PR AOR
  • Omnicom Media Group: media buying & planning
  • The Infinite Agency: social

Insight Sources: Broadcast insights estimated by Vivvix.