Slingshot, LLC | Agency Profile, Contacts, AOR, Client Relationships
Service: interactive specialty
- Main Telephone
- (214) 634-4411
Slingshot, LLC Contacts
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Owen H. | Chairman & Chief Executive Officer | TX | ||||||||||||
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David Y. | President & Chief Operating Officer | TX | ||||||||||||
Karen S. | Chief Financial Officer | TX | ||||||||||||
Jennifer V. | Group Media Director | TX | ||||||||||||
Steven D. | Creative Director | TX |
WinmoEdge
Visit Dallas concludes year-and-a-half-long CMO search (Score 68)
August 2020. Walker joined from ABV Marketing, where she served as the director of client service and business operations; she also brings expertise from more marketing-focused roles at organizations such as Visit California, Visit Santa Barbara and Visit Austin. VD's marketing seems to be in good hands, then, seeing how much marketing experience Walker has in the tourism world. She now directs VD's marketing, branding and communications via planning, development and comprehensive execution; the organization's goal with these efforts is to increase awareness, drive visitation demand and elevating and enhance VD's brand in general. Walker will, of course, shift the organization's strategy, so I suggest you keep VD on your radar.
Last year, Pathmatics reports the tourism organization ended up spending approximately $222.6k on digital ads, only around half of the approximately $526k it spent in 2020. VD earned roughly 28.7m digital impressions in 2021 via Facebook (72%), desktop display (22%) and mobile display (6%) ads. Top site destinations (ha, destinations!) for last year's desktop display ads included yahoo.com (27%), tripadvisor.com, culturemap.com, kark.com and vanityfair.com.
VD has a very wide target demographic and, according to Kantar data, also invests in radio, OOH, print and local broadcast. Sellers should contact soon to secure ad dollars. I expect those able to increase ROI within a relatively smaller budget will have an upper hand until spend picks hopefully back up under VD's new CMO.
Agency & martech readers - CMO hires often lead to agency reviews, so get in touch soon to remain top-of-mind. Ever since Slingshot has served as VD's AOR, its responsibilities including but not limited to brand strategy, creative and paid media planning.