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Media Culture | Agency Profile, Contacts, AOR, Client Relationships


Service: direct response

Main Telephone
(972)-732-6110
Primary Address
2500 Broadway
Suite F-125
Santa Monica, CA 90404

Media Culture Contacts

Contacts (5/6)
Name Title State
Christena G. Chief Executive Officer TX
Sample of Related Brands
***********
Email: *****@*******.***
Main Phone: (972)-732-6110
Direct Phone: *** **** ***   ext: ****
Assistant Name: ** **** ***
Assistant Phone: *** **** ***
Address: 2500 Broadway
Suite F-125
Santa Monica, CA
90404
Nuno A. Vice President, Strategy CA
Jared H. Vice President, Analytics CA
Eureka V. Vice President, Multicultural Marketing CA
Breanna S. Media Buyer TX

See Winmo sales intelligence in action

WinmoEdge

Millennial, Gen-X Parents Opps: eHealth taps CDO, marketing VP amid spend declines (Score 64)


Sales lead: These hires combined with the recent CMO hire signals there are opportunities for both sellers and agency readers. 

  • eHealth appointed Ketan Babaria as chief digital officer, effective January 2023.
    • Babaria joins from M1 Finance, where he served as chief product officer.
  • The company also hired Briana Bacon as brand & digital marketing VP in October 2022.
    • Bacon most recently served as managing director of sales & marketing for Evernorth. 
  • We told you about eHealth's new CMO, Michelle Barbeau, in September. 

eHealth's target demographic: Millennial/Gen-X parents & small business owners

The company will likely:

  • Ramp ad spend back up
  • Revise digital strategy
  • Seek additional agency assistance

Broadcast insights (TV ad creative spend, effectiveness, impressions, and performance)

  • 2022 spend: eHealth spent about $179.7k on national TV ads in 2022. 
  • 2020-2021 spend: Full-year spend fell by 59% from $24.4m in 2020 to $10.1m in 2021. 
  • 2022 ad programming: It placed ads during programming such as Heartland, Court TV Live, Rawhide, The High Chaparral, and Steven Furtick. 

Digital and social insights (digital ad spend, effectiveness, impressions, and performance)

  • 2022 spend: eHealth spent around $409.8k on digital display ads in 2022. 
  • 2022 data: 67.2m impressions via desktop display (60%), Instagram (19%), mobile display (19%), desktop video (1%), and Facebook (1%). 
  • 2020-2021 spend: Full-year spend plummeted from $1.9m in 2020 to $430.5k in 2021. 
  • Ad location: It placed 76% of these ads directly onto sites such as instagram.com, answers.com, dailynews.com, slate.com, and newrepublic.com. It placed 24% of these ads through multiple indirect channels onto sites such as answers.com, diply.com, snopes.com, usatoday.com, and howstuffworkds.com. 

Additional channel insights  

  • eHealth also invests in local broadcast.

Agency analysis:

  • Opportunity: Keep reaching out to this company because we have not seen any agency shifts since it hired Barbeua as CMO.
    • The CDO hire only makes agency hires more likely.
  • Current roster:

Insight Sources: Broadcast insights estimated by Kantar.